The world is quickly moving towards a digital-centric environment which is why we see such extensive use of content marketing across industries; real estate is no exception.
Real estate firms are realizing the power of visual storytelling and have begun devoting time and resources to come up with beautiful visual content that not only promotes the properties on sale but also connects audiences on a deeper level.
In this guide, let us discuss the key aspects of real estate video marketing so that you can use it to grow your business.
What Is Real Estate Marketing?
Marketing is a critical component of every business including real estate firms and agents. Real estate marketing involves promoting the unique selling proposition of the business to the world to build a brand, generate leads, and close deals.
The ultimate goal of real estate marketing is to generate strong leads that are likely to convert. This means using tactics and methods to initiate consumer interest in your offerings.
Real estate marketing pretty much like any other type of marketing is focused on advertising to drive sales. Here are a few key steps involved in real estate marketing.
- Identify the purpose
- Create the message
- Choose marketing channels
- Generate leads
- Contact the prospects and close the deal
Getting Started With Real Estate Marketing
Content marketing is here to stay as people continue to love good stories. Human beings are instinctively storytellers and real estate video marketing tool provides amazing opportunities to create engaging content.
Firstly, there is so much visually appealing content a realtor can create. Secondly, the purchase and sale of properties involve a lot of emotions and challenges which is why audiences turn to the internet for information and guidance.
When you put some effort into content marketing, it rewards as people find and engage with your content, projecting your status as a leader in the industry.
Here are some ideas to get started.
Provide Value
Your content should be timely, relevant, and valuable for the audience to get the desired engagement wherever you post it. Try sharing industry news, insights, infographics, or data associated with real estate to capture the attention of the target audience and build connections.
Create For The Internet
Creating content for the online audience is different from writing for print. Consider keeping the sentences and paragraphs short and putting forward the most important and interesting information.
Use SEO
SEO can seem to be overwhelming at first but using some tactics like inserting keywords in your landing pages and content will drive organic traffic to your website. You can also add metadata and sitemaps to improve the site’s discoverability in search engines.
Repurpose Your Content
Get more out of your content by converting it into different forms – webinars, blog posts, eBooks, videos, podcasts, and more.
Creating A Real Estate Listing Strategy
Your real estate listing strategy is the most critical factor affecting your agency’s success. Here are some powerful techniques for creating a real estate listing strategy that makes the desired impact and helps you stand out from others.
Be Active On The Internet
Having a professional social media page is one thing; updating it regularly to stay effective is another. The same applies to all your content including your blog.
Leverage The Power of Video
Getting started with video marketing is easy and requires no technical expertise. Real estate agents can simply create slideshows using pictures to give a virtual tour of your property.
Creating a video of the property interior also boosts the listing. Some realtors even capture drone shots to highlight surrounding areas. Apart from these, video advertisements deliver exceptional results on YouTube and Facebook.
Know Your Area
The knowledge about the property you want to sell is not enough; ensure you do proper research on the surrounding area, the main benefits and perks, and the performance of the housing market in the area.
The better informed you are about the area, the easier it is to answer any questions prospects may have and win their trust.
Leverage eMail Marketing
Email marketing remains a powerful marketing tool for real estate businesses. While it is tempting to buy a list of leads, there is no guarantee those people want to hear about your agency.
A list built from scratch is far more valuable. Consider adding a form on the website to capture emails, use referrals and promote newsletters on social media channels.
Once the list is ready, create an effective email marketing campaign. See that the content is kept simple and straightforward with captivating subject lines.
Use branded templates and stock photo libraries to come up with professional-quality emails quickly. Finally, ensure that the email looks good on desktop as well as mobile devices.
Real Estate Video Marketing
Real estate listings containing videos receive much more responses than those without videos. Online videos have today become largely popular, with most people using them to guide their purchase decisions. Video production can be a powerful tool for local real estate businesses trying to enter a crowded market.
The most popular way to use real estate video marketing is by listing videos. Showing off the properties for sale in a stylish fashion through video effectively impresses leads and drives them down the sales funnel. Agents can also consider publishing video testimonials featuring past customers to build trust and reputation with new clients.
Another way to leverage the power of video is to post community and neighborhood videos to highlight the top attractions near the listing and give prospective buyers a clear idea of the surroundings and location. Explainer/About Us videos are also amazing ways to establish your authority and credibility in the market.
Real Estate Social Media Marketing
Social media marketing works perfectly for real estate when it comes to increasing brand awareness, connecting with new clients, and boosting conversions.
To get started with social media marketing, real estate agents should create business profiles on multiple platforms. Next, consider adding images to your social media posts to get better engagement.
An important consideration for real estate agents is the content posted on social networks. Nobody wants to spend time watching promotional ads; it is better to focus on the industry, news, community events, the locality you serve, and your clients and their successes.
You can also leverage the live video feature on different platforms to host real-time Q&A sessions with the audience.
Lastly, leverage the power of paid social media ads for your real estate business. These platforms allow creating geo-targeted ads to show your listings to people based in specific locations. The great thing is that the rule of engagement remains the same for paid ads – eye-catching visuals and compelling content.
Final Thoughts
Getting started with real estate marketing is pretty simple. This guide should help realtors craft effective marketing strategies that create brand awareness and interest in your prospects so that you get the desired results for your real estate business.
