DataQuick Helps Lenders Identify Key Prospective Borrowers With New Customer Acquisition Solutions
Four custom databases from @DataQuick’s National Property Database enable lenders to identify prospects, achieve highest ROI
SAN DIEGO – April 17, 2013 – (RealEstateRama) — DataQuick®, a Mortgage Technology Top 50 service provider, has segmented its National Property Database into targeted prospect files enabling lenders, marketing managers and business development associates to more accurately identify home equity candidates, cash buyers, high net worth borrowers and underwater borrowers.
“Identifying new customers has become a high priority for lenders, but they don’t have access to targeted, high-return sources for new prospects,” said John Walsh, president of DataQuick. “The segmentation of our National Property Database will provide those in the origination space with targeted, customized listings of potential prospects to achieve the highest ROI and deploy accurate customer acquisition solutions.”
DataQuick’s National Property Database – the foundation for the targeted files – has more than 125 million property records and more than 267 million transaction records. The database has been segmented as follows to create the targeted files:
· Home Equity Candidates: 7.5 million contacts
· Cash Buyers: 600,000 contacts
· High Net Worth Borrowers: 5,000 contacts
· Underwater Borrowers: 15 million contacts
“Our targeted prospect files can be immediately deployed or further refined using criteria that are relevant to each client’s business, such as property type, region and equity, home value and loan recency ranges,” continued Walsh. “An accurate and flexible approach will allow originators and lenders to identify the highest ROI market segments.”
About DataQuick
San Diego-based DataQuick, a Decision Insight Information Group Company, delivers advanced information solutions powered by higher quality data, innovative analytics and automated decisioning across a national footprint. The company drives better decision making and improved profitability for the real estate, mortgage lending and secondary investor markets. DataQuick’s integrated solutions include property data and analytics, appraisals and non-appraisal evaluations, flood determinations, mortgage credit reports, automated valuation models, automated decisioning software, Title insurance and property information, property research portals and marketing tools. For more information, visit the company’s website at www.dataquick.com, on LinkedIn or on Twitter at @DataQuick.
About Decision Insight Information Group
Decision Insight Information Group, located in the U.S., Canada and Europe, delivers a comprehensive range of information, infrastructure and decision support products and services for financial and legal professionals. Operating at the heart of the property industry, Decision Insight Information Group manages complex information solutions and provides clarity on decision making for buying, selling, conveyancing, financing and insurance. Decision Insight Information Group companies include MSB and DataQuick in the U.S., Access Point Information Canada, SearchFlow, xit2 and Decision Insight Hub in the UK, Millar & Bryce in Scotland, Rochford Brady Group in the Republic of Ireland, Wertweiser, a joint venture with HVB Bank, in Germany, and Decision First, a joint venture with First Title, in the UK. Decision Insight Information Group has 1,100 employees in 16 offices. For more information, visit www.decisioninsightgroup.com. Decision Insight Information Group is a TPG Capital portfolio company.
