For Rent Media Solutions™ Reveals Major Online Enhancements

April 4, 2013

Norfolk, VA – April 4, 2013 – (RealEstateRama) — On March 27, For Rent Media Solutions™ revealed new designs in the ForRent.com® search results and advertisers’ profile pages, as well as additional products to support the “New Year, New Look”campaign. The new page designs complement the recently redesigned homepage, and all products emphasize a simplified layout to provide an easier, user-friendly search experience for renters, as well as advertising features designed to drive more leads for communities.

Accompanying the newly designed ForRent.com pages, advertisements will now include resident reviews for apartment shoppers. The reviews can be found within a community’s ad as well as the search results pages. This new enhancement is exclusively for customers with FRSocial’s Reputation Management. 75% of renters base their decisions on ratings and reviews. With these powerful statistics, the In-Ad Reviews are testaments to a property’s quality and resident satisfaction.

Search Results Page – The new search results page showcases apartment communities with strong calls to action. Consumers can also adjust their apartment criteria with a search history widget on the left side of the screen.
Advertiser Profile Page – The new advertiser profile page accentuates the features and benefits of the property. A new media viewer strategically frames the main photo on the right side, so as consumers’ eyes scan left to right, they will be prompted to view more photos and videos. This layout will also highlight specials, local landscape and apartment details with structured headings for easy page navigation.
In-Ad Reviews – For customers utilizing Reputation Management, ForRent.com® advertisements now include three, four and five-star resident reviews within ads listed on the search results and profile pages. Customers can turn the review feed off or on anytime.
Search Apps – With at least 80% of renters using YouTube and Facebook, For Rent Media Solutions created new consumer search opportunities on these social media outlets. Consumers will soon be able to view listings on a designated search tab within the ForRent.com’s branded YouTube channel and use a new app on the ForRent.com business Facebook page. With the new “Available Apartments” app, shoppers can easily find their next apartment on FRSocial customers’ Facebook pages.

“Apartment shoppers want to find their next apartment easily. The redesigns throughout ForRent.com and these new products make that a reality,” said Terry Slattery, president of ForRent.com and Homes.com. “We are proud to continually develop and offer a diverse media mix to customers that includes products designed for them and created with their prospects in mind!”

The product enhancements are part of the “New Year, New Look”campaign for simplified search opportunities that are easy to use and understand.

About For Rent Media Solutions

Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides property managers and owners with diverse marketing and advertising products. These products are easy to use, easy to understand, and designed with the renters in mind. For apartment shoppers, For Rent Media Solutions provides robust community listings in a multitude of media, including print, social, online, mobile, video and an extensive distribution network. For Rent Media Solutions publishes 85 magazines covering more than 80 markets nationwide, including After 55™ Housing & Resource Guide, ForRent.com Magazine and ParaRentar. For Rent Media Solutions operates five additional websites: ForRent.com®,SeniorOutlook.com®,CorporateHousing.com®, ParaRentar.com® and ForRentUniversity.com®. Visit ForRent.com for more information, or visit us on Facebook, Twitter, YouTube and LinkedIn.

About ForRent.com

As one of the nation’s leading online home search destinations, ForRent.com inspires renters to discover their next apartment, loft, townhouse, or condo. ForRent.com features rental listings with a user-friendly format, making finding your next home an easy exploration. Visitors to ForRent.com’s apartment living blog, Facebook page, Twitter account and Pinterest boards will discover relevant content and can join the conversation surrounding their home decorating style, rental tips and more. ForRent.com serves as the complete resource for renters in every part of their living experience.