For Rent Media Solutions Pioneers Social Media Enhancements

Google +1 and Facebook Like added to ForRent.com

NORFOLK, VA – August 10, 2011 – (RealEstateRama) — For Rent Media Solutions™, a leading resource for apartment searches nationwide and a division of Dominion Enterprises, has launched two social media advancements to their anchor site, ForRent.com®. These new enhancements will improve the user experience and reinforce For Rent Media Solutions’ position on the cutting edge of social media usage.

Google +1, which helps users make decisions through their Google search, has been added to all ForRent.com listing profile pages – a first in the multi-family housing industry. Located in the property information section under the listing’s phone number, Google +1 allows prospective renters to publically recommend the apartment community’s profile on ForRent.com, while simultaneously drawing in more people to click on the listing from Google’s search results pages. In addition, it allows ForRent.com customers to see how many +1’s in Google’s search results occur for their listing on ForRent.com.

Also added to the ForRent.com listing profile pages is the Facebook Like button. Located under the property information section of a listing, directly underneath the property’s phone number, this feature allows users to ‘Like’ a property, while also displaying the number of people that have already ‘Liked’ the page. This lets a user share apartment listings with friends on Facebook, and by clicking the Like button on the property listing, a story appears in the user’s Facebook News Feed with a link back to the listing on ForRent.com. ForRent.com customers that have upgraded to the Marketplace Expert package, will receive the added benefit of the ‘Like’ linking to the Facebook Business Page, which is a first for an ILS in the multifamily housing industry. This expands the reach of a listing, driving a larger fan base to the community.

Executive vice president of For Rent Media Solutions, Brock MacLean, stated: “Facebook’s social graph and Google’s most recent, ‘The Google + Project‘, embody people, sharing and the connections they have to everything they care about. The Facebook Like and Google +1 buttons enable us to integrate our Web pages and clients’ Facebook pages into the social graph increasing exposure and engagement with apartment community listings.”

Google +1 is supported by: Windows Chrome, Firefox 3.6, Internet Explorer 8, Internet Explorer 9; Linux Chrome, Firefox 3.6; Mac Chrome, Firefox 3.6 and Safari 4.1 Browsers recommended by Facebook include the most up-to-date versions of Mozilla Firefox, Safari, Google Chrome, and Internet Explorer.2 Both sites recommend using the most up-to-date browsers, and offer links for downloads.

1 Google 2 Facebook

About For Rent Media Solutions™

Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides multi-family housing solutions for apartment seekers and property/apartment managers and owners through integrated marketing techniques, including print and Internet, mobile media, custom video, and social media solutions. For Rent Media Solutions operates For Rent Magazine, as well as Apartamentos Para Rentar®, and publishes 99 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and ForRent.com™-The Magazine. For Rent Media Solutions operates four additional websites: ForRent.com®, SeniorOutlook.com®, CorporateHousing.com®, and ParaRentar.com®. Visit ForRent.com for more, or visit us on Facebook, Twitter, YouTube and LinkedIn.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, travel and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting, and data management services. The company has more than 60 market-leading websites reaching more than 20.9 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 3,300 employees in more than 186 offices nationwide. For more information, visit www.dominionenterprises.com.

Contact:
Wendy Froehlich
Vice President of Marketing

Phone: 757-351-7363
Fax: 757-961-4827