ForRentUniversity.com® Gains Momentum for Off-Campus Housing Communities

Norfolk, VA – April 2, 2013 – (RealEstateRama) — For Rent Media Solutions™ has announced that ForRentUniversity.com®, the student housing resource that connects college students and their parents with off-campus housing communities, is now available for advertisers who want to expand their digital reach.

Since launching a beta version for testing in October, ForRentUniversity.com has undertaken many initiatives to develop a website that offers by-the-bed pricing, searchable student-specific amenities, search by distance to campus, and strong social features.

These initiatives included:

During the beta testing, ForRentUniversity.com offered its customers within a 15-mile radius of a university a complimentary online advertisement on the website. Advertisers during this time experienced heightened online exposure to student renters and increased leads.
ForRentUniversity.com conducted a student survey to establish a comprehensive understanding of the search habits and deciding factors that students use when looking for off-campus housing. The research helped form calculated marketing strategies that ForRentUniversity.com will use to build a community’s presence. ForRentUniversity.com also worked with student focus groups and universities for the same goal of gaining insight into online search habits.
Understanding that students are consistently on social media sites, ForRentUniversity.com launched a targeted social strategy to build brand awareness and engage with students, parents and universities.
ForRentUniversity.com customers will now have the opportunity to gain exclusive access to FRSocialUniversity – a social platform offering management, expansive education and reputation monitoring for communities.

“We recently attended the National Apartment Association Student Housing Conference in Las Vegas to represent ForRentUniversity.com, and we were very excited to network and learn more about the unique digital marketing needs for the student housing sector,” said Terry Slattery, president of ForRent.com and Homes.com. ”We feel confident the features and ability to build organic traffic on ForRentUniversity.com will truly expand the digital media mix for student housing operators in a vertical they have not been able to use thus far. Kim Cory has been an integral part in spearheading the off-campus housing initiative as director of student media at For Rent Media Solutions. ”Her contribution as a student housing industry expert has given our existing advertisers opportunities to benefit from ForRentUniversity.com. Kim also has strong relationships with large student housing companies. With the launch of ForRentUniversity.com this month, we are looking forward to continuing growth and the opportunity of new partnerships in the student housing space.”

ForRentUniversity.com understands the student housing sector is one of the dynamic niches of the multifamily industry. Student housing communities must reach this demographic through multiple online mediums to establish brand awareness and to differentiate themselves from competition. Through extensive research, testing and feedback analysis, ForRentUniversity.com has now launched the ideal website for off-campus housing communities.

About For Rent Media Solutions

Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides property managers and owners with diverse marketing and advertising products. These products are easy to use, easy to understand, and designed with the renters in mind. For apartment shoppers, For Rent Media Solutions provides robust community listings in a multitude of mediums, including: print, social, online, mobile, video and an extensive distribution network. For Rent Media Solutions publishes 85 magazines covering more than 80 markets nationwide, including After 55™ Housing & Resource Guide, ForRent.com Magazine and ParaRentar. For Rent Media Solutions operates five additional websites: ForRent.com®,SeniorOutlook.com®,CorporateHousing.com®, ParaRentar.com® and ForRentUniversity.com®. Visit ForRent.com for more information, or visit us on Facebook, Twitter, YouTube and LinkedIn.

About ForRent.com

As one of the nation’s leading online home search destinations, ForRent.com inspires renters to discover their next apartment, loft, townhouse, or condo. ForRent.com features rental listings with a user-friendly format, making finding your next home an easy exploration. Visitors to ForRent.com’s apartment living blog, Facebook page, Twitter account and Pinterest boards will discover relevant content and can join the conversation surrounding their home decorating style, rental tips and more. ForRent.com serves as the complete resource for renters in every part of their living experience.