Greenbuild Goes Global

USGBC, Hanley Wood, GBC Italia and Veronafiere announce global strategic partnership to bring the popular green building conference & expo to Europe and the Mediterranean region
Greenbuild for Europe and the Mediterranean region will launch in Verona, Italy October 8-10, 2014

Washington, D.C. – November 25, 2013 – (RealEstateRama) — Last week, from the floor of the annual Greenbuild Conference’s International Summit, it was announced that Greenbuild for Europe and the Mediterranean region will launch in Verona, Italy in 2014.

“Greenbuild for Europe and the Mediterranean region is part of the global expansion of the successful Greenbuild Conference & Expo brand,” said Rick Fedrizzi, President, CEO & Founding Chair, U.S.Green Building Council. “USGBC and Hanley Wood entered into a strategic partnership earlier this year with plans to expand the conference and the Greenbuild brand. This new experience will serve as a platform for green building knowledge and shared expertise across continents, while scaling the breadth and reach of global market transformation.”

Greenbuild is the largest event dedicated to green building education and features extensive educational programming, a vast expo hall, top notch inspirational speakers and the best in-person networking opportunities an event has to offer.

Greenbuild 2013 marks the 12th anniversary of Greenbuild, and the 20th anniversary of USGBC. Greenbuild for the U.S. will be held in November 2014 in New Orleans, in addition to Greenbuild for Europe and the Mediterranean region in Verona, Italy.

“Greenbuild for Europe and the Mediterranean region will be all about green building,” said Rick McConnell, President, Hanley Wood Exhibitions. “Combining the resources of GBC Italia, USGBC, Veronafiere and Hanley Wood to deliver cutting edge education, the conference will feature top speakers in sustainability and combine the live event experience of Veronafiere and Hanley Wood. This indeed is going to be a game changer.”

“Green building is not new to Europe and the Mediterranean region. With its rich history in architecture and building design, this area of the world is naturally focused on sustainable buildings,” said Mario Zoccatelli, President of GBC Italia. “LEED, as a global system, provides unique opportunities for us to advance green building in a completely new way. Greenbuild will serve as a mechanism to promote LEED and other green building tools across the continent. We are excited about creating the Greenbuild conference in the European and Mediterranean region.”

“We are honored to have been chosen as host for Greenbuild for Europe and the Mediterranean region,” said Veronafiere’s CEO Giovanni Mantovani. “For over a century, we have been organizing trade shows here in Verona, Italy, and are now considered a leader within the European trade show sector. Veronafiere has a close, longstanding partnership with Hanley Wood and is a member of the Italian GBC. We have recently added Smart Energy Expo, a show focusing on energy efficiency and the white-green economy to our long established fairs in the construction sector, Marmomacc and Samoter. Verona is a beautiful city, with a rich history and culinary tradition, well-connected by air, rail, and highway. We look forward to hosting Greenbuild in 2014.”

A call for proposals for all Greenbuild conferences will be open on December 9, 2013. Interested parties are invited to submit proposals for presenters and topics via greenbuildexpo.org.

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About Greenbuild International Conference & Expo

The Greenbuild International Conference & Expo, brought to you by the U.S. Green Building Council, convenes the industry’s largest gathering of representatives from all sectors of the green building movement. The 2013 show will be held Nov. 20-22 in Philadelphia. Three days of extensive educational programming, workshops, a vast exhibition floor and ample networking events provide unrivaled opportunities to learn about the latest technological innovations, explore new products and exchange ideas with other professionals. In 2013, Greenbuild entered a strategic partnership with Hanley Wood, which includes acquisition of the brand and plans to grow the conference globally. Greenbuild is also a three-time recipient of IMEX Green Meetings Award. For more information, visit greenbuildexpo.org and follow us on Twitter @Greenbuild and Facebook at facebook.com/Greenbuild.

About the U.S. Green Building Council

The U.S. Green Building Council (USGBC) is committed to a prosperous and sustainable future through cost-efficient and energy-saving green buildings. USGBC works toward its mission of market transformation through its LEED green building program, robust educational offerings, a nationwide network of chapters and affiliates, the annual Greenbuild International Conference & Expo, the Center for Green Schools and advocacy in support of public policy that encourages and enables green buildings and communities. For more information, visit usgbc.org, explore the Green Building Information Gateway (GBIG) and connect on Twitter and Facebook.

About GBC Italia

Born in 2008, the Green Building Council Italia (GBC Italia) is a no profit organization, part of the international movement of World GBC and partner of USGBC. The goals of GBCItalia are the promotion of a sustainable culture in the market of constructions, raising the awareness of public institutions about the impact that green buildings have on the quality of life and encouraging the creation of a sustainable community. In accordance with USGBC, GBC Italia works for the transposition of the US approach to fit the local cultural context and the Italian and European regulations and to promote the LEED certification system (Leadership in Energy and Environmental Design), that intends to improve energy and environmental performances and human health  through green buildings.

About Veronafiere

Veronafiere (Verona Trade Fair Company, www.veronafiere.it) is Italy’s most important direct organizer of trade shows and among the leading organizers in Europe. Founded in 1898, Veronafiere now focuses on economic sectors of primary importance to the Italian economy, including stone (Marmomacc), construction (Samoter), and wine (Vinitaly). Veronafiere conducts or hosts 50 trade shows a year in Verona and abroad. Annual turnover in 2012 was more than $110 million (87% of Veronafiere’s turnover is generated by its directly-owned and organized shows). Marmomacc is the global leader in natural and engineered stone materials and related technologies and design. Samoter is one of Europe’s major exhibitions of construction equipment and earth-moving machinery. Vinitaly is the largest wine trade show in the world. Smart Energy Expo is an exhibition-conference event dedicated to energy-efficient products and solutions and the white-green economy. All four shows are owned and organized by Veronafiere.

About Hanley Wood

Hanley Wood, LLC is the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries. Utilizing the largest editorial- and analytics-driven construction market database, the company produces powerful market data and insights; award-winning publications, newsletters and websites; marquee trade shows and executive events; and strategic marketing solutions. To learn more, visit hanleywood.com.