RE/MAX Selects Camp + King as Ad Agency
New Campaign to Break in 2016
DENVER – August 12, 2015 – (RealEstateRama) — Global real estate franchisor, RE/MAX, has selected Camp + King to lead the creative execution of its advertising and integrated marketing efforts in 2016. The San Francisco-based advertising agency won the job after an extensive selection process and has already begun initial design work for the new campaign.
Camp + King is a creative idea agency that launched in 2011 and now serves large, global clients including Dish’s SlingTV, YouTube and Hershey among others. RE/MAX boasts a worldwide footprint of more than 100,000 agents in nearly 100 countries.
“There’s a tremendous opportunity to connect with consumers today in a more meaningful way,” said Adam Contos, Senior Vice President of Marketing for RE/MAX, LLC. “Our agents are among the best in the business at helping people navigate buying or selling a home, the most important transaction of their life. We’re excited to have Camp + King help us reach even more buyers and sellers with that message, in a new and dynamic way.”
A roll out in 2016 will include a new tagline and an all new creative campaign across TV, radio, digital, social, out-of-home and print. Early scripting for the creative work focuses on the challenging, behind-the-scenes work RE/MAX agents do on their clients’ behalf.
RE/MAX has produced a number of award-winning campaigns with previous ad agencies and internal design teams and has dominated national television share of voice in the real estate industry since 2005.
“We’re incredibly flattered to work with the world’s most productive real estate network,” said Jamie King, CEO of Camp + King. “RE/MAX has been an innovator since its inception and we now have the opportunity to help them rise even higher with our creative and marketing efforts.”
Camp + King replaces Leo Burnett who has been the Agency of Record for RE/MAX since 2013.
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About the RE/MAX Network:
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries. When measured by residential transaction sides, nobody sells more real estate than RE/MAX.
RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX).
With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals® and other charities.
For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit www.remax.com/newsroom.
About Camp + King
Camp + King (C+K) is a Havas-aligned creative agency launched by Roger Camp and Jamie King in February 2011. They were named AdAge’s West Coast Small Agency of the Year – Silver in 2015. Based in San Francisco, the agency is dedicated to making brands more Conversationworthy™. C+K boasts an impressive client list, which includes Dish Network’s Sling TV, Del Taco, the Hershey Company’s Scharffen Berger and Google. For more details, visit camp-king.com
