Types of Real Estate Marketing Materials Every Agent Needs
Leaders in the real estate industry understand the value of brand image. How your customers perceive your real estate practice can influence everything from successful sales to word-of-mouth marketing.
Creatively branded templates help create that image. From real estate social media templates to branded email newsletters, here are five types of marketing materials every real estate agent needs to create a strong brand image.
Professional Brochures
A professional brochure is your chance to express your brand promise in a small package. Whether you choose a magazine-style glossy product or a more traditional tri-fold printed piece, brochures are a useful part of any real estate agent’s marketing plan. When you’re creating a brochure design, be sure to select top-quality photos of your properties, as well as a professional headshot to include with your personal bio. Use a real estate brochure template to ensure eye-catching graphic design. The brochure should hit the highlights of the services you offer. Keep the copy short and snappy to keep the reader engaged. Remember to include a call to action, such as visiting your website to view available properties or giving you a call to set up an appointment.
Sleek Website
A real estate agent’s website is your digital storefront. It should showcase your top properties, your services and your contact information. When you’re setting up a website for your listings, keep the navigation simple and make it easy for potential customers to contact you to learn more about a property. Include a chance to sign up for your email list, so you can keep in touch with new customers. Adding Google Analytics to the site will help you understand what visitors are interested in and where they’re coming from.
Branded Emails
An email newsletter is a chance to share useful information with clients and to establish your brand voice and personality. Consider putting together a newsletter each month that’s focused on practical home-buying or decorating tips that will keep the audience engaged even when they’re not in the market for a new home. You could also include a positive story about a new homeowner and a few highlighted listings with photos. Find a mobile-friendly design with real estate email templates to make content accessible to all. Consistency is important with email marketing, so set a schedule and think ahead a few months about what you can include in the next newsletter.
Savvy Social Media
Social platforms like Instagram and Facebook are great places to expand your audience and showcase your personal brand. Use real estate social media templates to show off photos of new properties or share information about your business. Include tips for potential buyers about what to look for in a listing, along with other useful information that will keep viewers engaged with your channels.
Eye-Catching For Sale Signs
A for sale sign is the ultimate signal to home buyers that a house is on the market. Make sure your signs highlight the most important information that customers need to act on, like your business’s phone number, email and website. Your business name and logo should be prominent and recognizable.
When you’re ready to start acting on your marketing plan and creating new marketing materials, turn to a design agency with experience supporting real estate agents.
